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Has Sony repeated their success? Following the box office performance of Demon Slayer: Infinity Castle, which brought in in excess of $600 million worldwide, the new movie Chainsaw Man – The Movie: Reze Arc has officially crossed the $100M threshold internationally, attaining a global total of over $108 million in its opening frame. This movie outperformed the thriller Black Phone 2 ($12.9 million) in its second week in theaters, as well as Springsteen: Deliver Me From Nowhere starring actor Jeremy Allen White ($9 million).

Notable U.S. and Global Earnings

Helmed by filmmaker Tatsuya Yoshihara, the film is a direct continuation of the debut season of the Chainsaw Man series. It brought in $18.2 million domestically after a strong $5.2 million Saturday earnings and four-point-five-million-dollar Sunday. Internationally, the produced by MAPPA movie earned $14.7M across 46 Sony markets, pushing its worldwide total to $60.4M through Sony distribution ($43.1M overseas, $18.2 million stateside). Official totals are still pending from Sony its official box office total.

Parallels to Other Anime Hits

Anime marketing agency a leading anime marketing group noted in prior discussions, comparing the feature's anticipated earnings to the anime hit Jujutsu Kaisen 0, which grossed $34M in the U.S. and Canada in the year 2022 and debuted with a similar $18M in the U.S.. This movie's first weekend is in line with that marker, while its hundred-and-eight-million-dollar international sum presently stands slightly below Jujutsu Kaisen 0’s $166.6 million final run. Even if it doesn't seem possible this Chainsaw Man film will earn the earnings seen by mega hit the enormous hit Demon Slayer: Infinity Castle, this is still a huge win for the distributor.

Promotional Campaigns Drive Box Office Dominance

Along with its affiliate Crunchyroll have effectively leveraged audience interaction to boost their leadership at the animated movie market. This film's promotional efforts launched at the Anime Expo in LA in the month of July with a discussion featuring MAPPA, exclusive activations, and photo opportunities with Pochita, followed by a major presence at NYCC featuring exclusive clips, lotteries for fans, and additional MAPPA panels. There was even an special preview for fans for moviegoers and popular figures too after the final day of the event.

What’s Next

This year marks a big year for anime, and for the studio, which has an additional animated movie releasing in the coming months in Jujutsu Kaisen: Execution in the month of November.