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To celebrate the launch of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting collaboration is underway. The Pokémon Company and the Natural History Museum will launch a temporary store stocked with exclusive items. Fans can look forward to offerings including plush toys, art prints, and writing supplies that are drawing from the museum's aesthetic. For collectors, though, will be a limited-edition Pikachu card, offered as a free bonus at the pop-up. This shop is scheduled from on-site at the museum to online between late January and mid-April.

Pokécology Behind the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology represents a highly anticipated volume packed with beautiful artwork that show Pokémon in their wild environments. The concept is what an in-world scientist might publish once trainers provide field notes, alternatively a naturalist's journal could have sketched if the Galapagos teemed with Pidgeys rather than birds. Part of the charm stems from the book's serious approach, presenting Pokémon as worthy of subject for study. Writer Yoshinari Yonehara and artist Chihiro Kinoshita each possess PhDs in animal behavior and ecology.

What Makes This Promo Card Different

It is common to issue to release cards for major tournaments or crossover partnerships. Many of these collector items typically highlight the famous electric rodent who serves as the franchise mascot. The factor setting this latest museum card is its distinctly bigger size. While precise specs have not been immediately shared, availability will certainly be strictly limited, with fans limited to only a single card per purchase.

Curbing Speculator Interest

According to a company statement, a portion of the merchandise will also be sold beyond the museum walls. But, broader availability is slated for specific stores within the United Kingdom. Critically, fans cannot purchase this promo through the official web shop. Although reseller interest is a given, the setup suggests they're going to have trouble stockpiling large numbers on this occasion. If you're feeling left out, there is the upcoming fossil-themed display headed to the Windy City in the coming months.

"All profits from purchases from the Museum shop and from its web shop, including these items, support the Natural History Museum’s charitable mission. That encompasses the research of hundreds of researchers dedicated to conducting studies to discover solutions to the planetary emergency," it says.